The CFS Group was established in South Africa in the late 90’s after one of the company’s founders spent hours waiting in a bank queue to be served. In partnership with an MBA classmate, the CFS concept to “push some buttons”, to let the bank’s branch managers and senior executives know what their customers really thought of the service that staff were delivering, was born.

After pitching the idea to the board, that bank became CFS’ first client, and is still a client today.

Following the successful introduction of CFS’ solutions to three major banks in South Africa, the group adapted its product offering for private sector healthcare providers and signed its first healthcare client in 2001 and that client too, remains with us today.

Our first overseas office was established in the UK in 2002 and, in subsequent years, the group opened offices in North America (Dallas), Asia (Kuala Lumpur and Singapore), the Middle East (Dubai), East and West Africa (Nairobi and Lagos) and the Asia Pacific Region (Sydney).

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