What We Do

Our core objective is to add value to our clients operations by focusing on the measurement and improvement of internal and external customers’ satisfaction and loyalty.


We do this by developing and implementing innovative, easy to use platforms specifically designed to Measure Consumers’ Experiences in Real Time at the Coal Face… while experiences are fresh and feedback is most honest and objective.


By leveraging our experience in the transformation of data into actionable information, we equip teams and their leaders with the tools to improve their Business Performance.

Our End to End Turnkey Service includes…

  • Question Design
    We consult on the design of the questions you want to ask to ensure you measure what really matters.
  • Customisable Reporting
    We customise the appearance and layout of reports for all stakeholders throughout your organisation so the right people get the right information at the right time.
  • Artwork and Branding
    Our in-house design team ensures your service measurement and staff engagement programs conform to your marketing guidelines, brand promise and corporate image.
  • Training and Support
    We provide comprehensive on or off site training and all equipment we supply is backed by a comprehensive warranty with reliable, friendly telephonic support.

What we are good at

CFS proprietary Council Experience Feedback Trackers and Market Research Solutions are specifically designed to give Customer Service Managers and Department Heads unrivalled insight into their front line service quality and staff performance.

CFS has a wealth of experience from hundreds of healthcare implementations in Australia and around the world.  From real-time feedback to auditing and compliance, we have a solution to fit your needs.

CFS’ Audit Angel is an easy to use mobile auditing and compliance tool that has been specifically designed to enable Australian Healthcare Providers to meet their Compliance and Certification Requirements quickly, easily and cost effectively.

CFS’ range of tried and tested solutions are specifically designed to help you drive your Customer Satisfaction Levels, Retention and Loyalty to new heights.

CFS has developed a range of high value, low cost quantitative and qualitative surveying solutions to help clients and research agencies conduct long or short term surveys quickly, easily and with a minimum of fuss.

Who We Are

CFS is a technologically agile Market Research, Performance management and Service Improvement Solutions Provider.

We are affiliated with companies serving clients in more than 100 countries and territories around the globe.

Customer Feedback Systems started operations in 1998 in South Africa.  Our journey can be found here:

We are proud to work with



  • The Audit Angels have drastically reduced the time required to complete our audits, eliminated transcription errors, ensured consistency of information and provided results almost immediately.

    Director – Mater Health Service
  • After eight years the CFS feedback remains great!

    Director – Sydney Adventist Hospital
  • Your flexibility and courtesy were instrumental to our staff being educated and engaged.  The PETs have been very reliable and the data analysis and reporting are consistently accurate and on time

    A/CEO – Calvary Healthcare ACT
  • The CFS support team were very responsive to last minute changes and quickly responded to our requests, which has made our preparation for accreditation possible.

    Director of Quality and Safety – Eastern Health
  • I feel that using the Audit Angels for the Nursing Workplace Satisfaction Survey is a real winner. Their ease of use, quick and tangible feedback and ability to be linear provides tremendous impetus for NUM’s and Senior Clinicians as well as the staff themselves to participate.

    Nursing Unit Manager – Northern NSW Local Health District
  • Patients’ evaluations of their experiences are central to assessing and improving healthcare services [and] the PETs have allowed us to receive prompt feedback which can then be actioned if an area for improvement is identified.

    Executive Officer – Nepean Blue Mountains Local Health District
  • Recently our accreditation surveyors were very impressed with the PET devices’ ability to provide real-time patient feedback. With their encouragement, we have now established a program to link additional PET question sets to specific national standards.

    Quality Manager – Hunter New England Local Health District
  • Their product delivers exactly what we have asked for.

    Senior Manager – Canberra Hospital and Health Services
  • It was really easy to enter the data into the audit tool & it all ran very smoothly.

    Registered Nurse – Northeast Health Wangaratta
  • The feedback reports from Audit Angels has been hugely popular.

    Redesigning Care Manager – Western Health Victoria
  • The PETs are an invaluable feedback tool that has greatly assisted us in evaluating the quality of service.

    Director of Nursing and Midwifery – Auburn Hospital