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Gold Reef City Casino - Customer service is a winner too
As part of their campaign to deliver the highest levels of service excellence, Gold Reef City has embarked on a
significant innovation to help achieve these goals.
"Our customer service drive aims to ensure that every customer has an experience worth returning for when they walk
through the doors of our casino," says Markus Prader, marketing manager, Gold Reef City Casino.
"In an effort to understand exactly what it is that the customer wants we introduced "Service Tracka" which has been
provided by CFS (Customer Feedback Systems).
Established two years ago, CFS' technology is locally developed and conceived. "Our systems have been installed in
major retail outlets, banks and technikons, but Gold Reef City is the first casino user," says Peter Everett, CEO of
CFS International.
"As service levels form an integral part of our industry our customer is of the utmost importance to us. There is no
better way of giving them the service they need than by asking them how we are doing and what they would like changed,"
says Prader.
This pioneering move from Gold Reef City Casino brings new energy and focus to the customer relations function at the
casino.
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